patching...
Update: Don't miss the Haddonfield and Haddon Twp. news and events you care about - sign up for Patch's daily newsletter. »
Welcome back, Patch Blogger!

Commissioners Quarrel Over Street Banners with Ads

Too many ads can "clutter" downtown, a historic preservation member says, as a commissioner says officials are making Haddonfield a difficult place for business owners.

 

Borough commissioners this week affirmed that street banners hung over Kings Highway cannot include space for business sponsors.

Commissioners Tish Colombi and Ed Borden both supported the decision, while Commissioner Jeff Kasko argued forcefully against it.

The issue arose when Grace Chuch submitted a request to include business sponsors for a rummage sale on a street banner. The church said sponsors told them they would not contribute to the cost of the event without a mention on the street banner, the borough clerk reported in a commissioner's meeting Monday.

Colombi, the mayor, argued that the advertisements— in this case, in a small portion in the corner of the banner—was an affront to the ascetic of Haddonfield. Kasko argued for "finding a way to accommodate people."

"Why is a sponsorship on a banner such a horrible, horrible thing?" he asked Colombi and Borden during a work session meeting Monday.

Borden countered: "Because the space is owned by the town and we control and allow civic organizations to promote events and causes. It's not a public ad space for private business.

"That is governed by an ordinance that we spend a lot of time going through. We decide how businesses can advertise themselves."

Kasko continued to argue for nearly 15 minutes about the need for Haddonfield to work with organizations and businesses. That issue also surfaced recently with two business owners closing their stores and citing strict rules about window displays and the difficulty of advertising their businesses in Haddonfield.

"This is a stupid, stinking banner," Kasko said. "It's tough enough for charity and tough enough for business and we're not making it any easier, we're making it more difficult."

The commissioners decided that any sponsors on existing street banners need to be covered. Colombi said the Haddonfield Historic Preservation Commission agreed with the decision.

The preservation commission does not frequently rule on issues such as banners. It usually presents recommendations to the planning board for external changes to properties in Haddonfield's historic district. The commissioners asked for a commission opinion on the banners.

"We just feel at this point it is not appropriate to put it on a sign," said Lee Albright, chairperson of the Historic Preservation Commission said about business sponsors. "It's the same thing as with signs. The reason we regulate it is to keep a handle on visual distraction and visual clutter. It isn't that we're anti-advertising. The issue is to keep the downtown, or anywhere that you have signs, not as cluttered.

"If you don't regulate it, it would be very easy for advertisers to put up too many signs. It's real easy to lose sight if you're an owner. When we look at it, we just have to make sure there aren't too many. It doesn't let the charm of the downtown, the charm of the buildings, really show."

Albright said she participated in the Historic Preservation Commission discussion about the banners, but did not vote in its decision because she is a member of the vestry of Grace Church.

  • Should sponsorship ads be banned from street banners downtown?

    (Voting has been closed for this question)
    • Yes, it can quickly spiral out of control and looks bad.
        54 (32%)
    • No, it will hurt events seeking sponsors.
        109 (65%)
    • Other (tell us in the comments)
        3 (1%)
    Total votes: 166
  • Your vote will only count once. This is not a scientific poll. View Results Vote!
Related Topics: Grace Church, Haddonfield Board of Commissioners, Haddonfield Historic Preservation Commission, and street banners

Wendy Kates

8:08 am on Friday, April 6, 2012

Jeff,
Thank you for understanding and fighting for small business in Haddonfield. At some point there will be nothing left to advertise. They are really clueless. Vacant stores do not add any charm nor do obnoxious green signs by the hideous kiosks. This is a simple case of "Do as I say, not as I do" When it comes to the Borough generating money they ignore rules, regulations and approvals. And so the Dictatorship of the little Fifedom continues as small businesses crash and burn.

Reply

Bumpkin

8:52 am on Friday, April 6, 2012

Tish, RESIGN already! What's it been, 30 years of your outdated administration?!?! Time for you to go! Let someone with some 19th century ideas and vision lead the town into the future. We already have too many antiques in the borough. We don't need one with archaic ideas sitting in borough hall every Wednesday! Get a clue!

Reply
Patch_comments_icon

Lauren Burgoon

8:54 am on Friday, April 6, 2012

We put up a poll on this issue - let us know what you think.

Reply

Steve Lick

9:39 am on Friday, April 6, 2012

Sponsorships listed on banners should only be regulated to the point that they did not distract attention away from the intent of the organization's banner.

Reply

Brian Kelly

11:45 am on Friday, April 6, 2012

This is perfect example of not governing with a little common sense and compassion. We are facing tough economic times and some practicality is in order.
There are times to bend a little when the lives of real people are being affected. Ask yourself, what represents the true spirit of our great town? is it caring about the people who struggle to keep their businesses alive or is it clinging to a rigid code that doesn't affect what our town is really about? It's important our elected officials have an eye on maintaining the proper aesthetics of the business district but these banners are not permanent. They don't affect the character of the town one iota. From a business standpoint, there's something just as important as the look of the town and that's a positive work environment and a healthy business. There's an intimate connection between small town owners and their clients. A good one leads to repeat business. Repeat business is good for the town. Be fair in your approach to the business owners. It doesn't take a financial genius to figure that out.
It's nice the mayor agrees with the historic commission but considering some of her decisions in that area it's a convenient endorsement. This all boils down to one point. You have one commissioner who gets it and two are unable to make what amounts to a common sense decision. Commissioner Kasko fully understands what's going on with an issue that's of utmost importance to our town.

Reply

Bill Tourtellotte

12:33 pm on Friday, April 6, 2012

(Part I)
There are areas that possibly we as a community could improve the responsiveness to and tone of our official interaction with businesses. I cannot attest to the accuracy of claims that code officials may have displayed insensitivity or brashness, or been slow to respond on matters that created costly delayed openings, etc. If there is any shred of evidence that this actions or attitudes were inappropriate, or unwelcoming or detrimental, as has been claimed, these areas should be addressed and improved upon.

However, these ongoing arguments relating to signage, etc are as old as the downtown. Aside from the unfortunate Tanner Street construction delays, I am not moved by claims that the Borough ordinances are to blame for cases of inevitable retail failures. Like it or not, retail trade in general is a high risk business pursuit. It is a fact of life. Without doing a specific market study, as a real estate professional, I would estimate that the rate of retail failures and the overall vacancy rate of the Haddonfield downtown both approximate the regional market averages, if not better.

Reply

Bill Tourtellotte

12:33 pm on Friday, April 6, 2012

(Part II)
Haddonfield has an historic and charming ambiance that represents a very significant portion of what in and of itself draws shoppers. If sign boards, oversized signs, giant window displays, and even neon signs were permitted, they would be everywhere and the downtown would have a completely different feel and reduced attraction to shoppers overall. Like it or not, while it would be easy to just say yes to all of these requests, it would serve to make our business district quite common, as opposed to what it is known for now, unique and uncommon. That is what drives its success.

I was not present for the discussions so in fairness to Jeff Kasko, I do not want to be critical of his opinions. However, as for the banner over Kings Highway, based upon what I have read, I completely agree with the Tish, Ed Borden and our Historic Preservation Commission that we should definitely not start allowing common commercial advertising on our non-profit organization event banners over Kings Highway. I would never even suggest such a thing for street banners for any of the non-profit Haddonfield organizations that I work with.
Bill Tourtellotte

Reply

Brian Kelly

4:58 pm on Friday, April 6, 2012

Bill, You make excellent points that need to be recognized. The best decisions are always made when both sides of the story are debated. As you say, retail trade is a high risk business. This is true even in the best of times. That's exactly why more has to be done. As we experience truly difficult financial times, the town officials have a responsibility to act in behalf of the business owners, many of them who take a big financial risk just to keep afloat.We're not talking about oversized signs and giant window displays that are permanent. We're talking about using a little more creativity and a lot of common sense to help the people who bring revenue into the town. They deserve it. There are banners over Haddon ave and Kings highway highlighting local functions all the time. It's at the busiest part of the town and it's smart advertising. This is where Kasko gets it.

Reply

Maryann Campling

8:18 pm on Friday, April 6, 2012

Good Lord....has anyone noticed the number of empty stores in town? We should be doing everything we can to help the merchants.; running a small business in the best of times is tough, This economy isn't going to get better any time soon and I know that they, like the residents, pay exorbitant taxes. As far as the signs being an "affront to aesthetics," Mayor Columbi....come on down to the little back yards of Lee Avenue...you'll see what an affront really is.

Reply

Jim

9:37 am on Saturday, April 7, 2012

We have too many vacancies we need to be more business friendly

Reply

Brian Kelly

12:24 pm on Sunday, April 8, 2012

One point about the above survey. Unless the banners mysteriously gain the power to reproduce they won't spiral out of control with a little smart governing. The commissioners just need to study all sides of the issue and come up with a common sense application. We're not talking linear physics, we're talking about a few street banners to help with the downtown businesses, which, by the way, hang across kings highway and adorn the sides of the Haddonfield fortnightly to promote local events.

Reply

Geo

11:45 am on Thursday, April 12, 2012

why not have the Borough pay for the signs then?

Reply

Jim Pecka

5:04 pm on Monday, April 23, 2012

I believe that it is just fine to have some of the space allocated to the sponsors of an activity. It is clear, for example, that the people of Grace Church are performing some community service. Why not also make it clear that a business is also supporting that community service? In general, Amazon.com is not supporting community activity in Haddonfield. A mention of a business on a banner reminds people that some of the money spent locally stays in the community.

Reply

Leave a comment