Haddonfield Sun Beats Out What's On for Borough Newsletter Printing
Haddonfield commissioners commit to $7,800 contract to print Municipal Matters for the next year.
The Haddonfield Board of Commissioners approved a plan this week to pay $7,800 over the next year to print the borough newsletter, Municipal Matters, in the Haddonfield Sun.
The contract was a coup for the Sun, which beat out David Hunter, publisher of What's On Haddonfield, even though it was Hunter who designed the new layout for the newsletter and pitched it, unsolicited, to the commissioners earlier this summer. Hunter's price was $9,100 to publish the newsletter twice a month for 26 weeks, $1,300 more than the Sun.
"If you want to save $1,300, then go with the Sun," said Commissioner Tish Colombi, the mayor.
The commissioners unanimously approved the contract with the Sun, after splitting in July when Colombi and Commissioner Ed Borden favored Hunter and Commissioner Jeff Kasko preferred the borough produce and distribute the newsletter itself on its website. Kasko then convinced the commissioners to seek a competing bid from the Sun.
The division split party lines. Kasko and Colombi are Republicans. Borden is a Democrat. All run without party affiliation in nonpartisan elections.
The total cost for producing Municipal Matters will be $11,700. That includes $3,900 for the Suasion Communications Group to write it. Suasion also has a contract with the borough's tax-funded business improvement district, the Partnership for Haddonfield, which pays it $2,400 a month for media services. Earlier published reports said Suaison's cost per newsletter was $210. The $3,900 cost is $150 per newsletter. Officials did not explain the difference.
The cost for producing the newsletter will nearly double from $7,000 budgeted last year.
The scrum over the borough newsletter spans nearly two decades. Hunter had produced it every year until the Sun under bid him last year. Hunter had been paid up to $20,000 some years to write it and produce other public relations material for Haddonfield. He also printed it in What's On Haddonfield for free.
When the Sun won the contract last year, Hunter stopped publishing the newsletter. The Sun also then stopped publishing the newsletter for free. Colombi said her interest in having it published again was that borough residents were used to getting municipal information in the publications, which are delivered for free to most households and businesses.
Borden called the Sun's previous media contract "a colossal failure."
Borough Administrator Sharon McCullough said the Sun reported a circulation of 6,691 homes and 527 businesses in Haddonfield. What's On reported 4,342 residences and 595 businesses in the borough. Borden said Haddonfield has about 4,000 residences. The Sun also publishes more weeks out of the year than What's On, borough officials said.
Dawgs000
1:49 pm on Friday, September 9, 2011
It is wrong and inappropriate to make mention of the commissioners' political affiliations, and to somehow try to connect them to this situation. One of the main foundations of Haddonfield's local government is its non-partisan nature, and it is truly out of place for the Patch to come in and connect this situation to partisan politics.
Bumpkin
2:05 pm on Friday, September 9, 2011
Baw!! The naivety around here makes one's head spin. The only thing non-partisan about the politics in this town is the fact that they don't wear badges with their party affiliation on their lapels. They don't have to!
Bill Tourtellotte
5:25 am on Wednesday, September 21, 2011
I agree with Dawgs000. This is a non-partisan Commission as it relates to Haddonfield matters. The author is new here, and this unusual custom of ours may not be something he was aware of. My hope is that he will make note of this and in the future, not inject partisan behavior into Borough affairs and mislead the less experienced readers in town. Honest mistake, but this is an important custom in our town that most folks certainly do not want to see abandoned.
Bill Duhart
8:09 am on Wednesday, September 21, 2011
Thanks for your comments Bill T and Dawgs000. First to Bill T. I covered South Jersey, including Haddonfield, for nearly 15 years at the Courier-Post before joining Patch. I'm not new here. To Dawgs000, the party affiliations, whether mentioned on the ballot or not, exists. In fact, the party affiliations in this story aren't aligned because Borden and Colombi are opposite parties.
Bill Reynolds
9:24 am on Wednesday, September 21, 2011
The assumption that there are organized political monoliths in Haddonfield is inaccurate. Small town politics bounce all over the map. The fact that people are listed as Rs or Ds, does not mean much. The Kasko wing of the Rs is very different from the Colombi wing. And probably only God knows what wing of the Ds Borden is in on any give day.
Jeff H
7:05 pm on Wednesday, September 21, 2011
What a great bidding process. Get one bid from 'What's On', tell everyone what it is, then get a bid from 'The Sun'. All 'The Sun' has to do is beat the known bid by a decent amount and they get it. Whatever happened to the bidding process where no one knows the other guys bid? Even small dollars count.
Tom Morrissey
9:24 am on Thursday, September 22, 2011
To Jeff H: Thats a great point. Unfortunatly it becomes a moot point if the borough decides to use both parties for redundancy purposes.